Margie Omero is the new EVP of Public Affairs at PSB Research, a strategic research company with offices around the world. She has over 20 years of experience managing all facets of qualitative and quantitative research including everything from methodological design to business development and strategic analysis. Her clients have included some of the world’s biggest brands, such as Kellogg’s, McDonald’s, and Walmart, as well as non-profit and advocacy groups such as The Center for American Progress, Everytown for Gun Safety, and Compassion and Choices. Omero has also led the bipartisan team studying Walmart Moms—a proven swing voting bloc covered by most major news outlets.
Omero is the creator and co-host of a top-200 podcast The Pollsters, covering the polls driving news in politics, tech, entertainment and pop culture. It’s the only podcast exclusively focusing on polling in the United States, and has been featured by iTunes, Google, and others.
A frequent writer, commentator, and speaker, Margie has appeared on CNN’s The Situation Room, MSNBC’s Hardball, Fox News Channel’s The O’Reilly Factor, NPR’s Diane Rehm Show, and many others. She has also appeared in The New York Times, The Washington Post, and USA Today. Margie speaks regularly before groups of students, lawmakers, business leaders, and journalists.
Omero has been named one of “50 Politicos to Watch” by Politico, a “Mover and Shaker” by Campaigns & Elections magazine, a “Young Woman of Achievement” by the Women’s Information Network, and “Rookie of the Year” by the American Association of Political Consultants.
Before joining PSB, Omero was Managing Director of Purple Insights, the research division of Washington-based Purple Strategies. Margie also founded and ran Momentum Analysis, a Democratic public opinion research firm in Washington, DC. Momentum Analysis clients have included the DNC, the DCCC, Mayors Against Illegal Guns, EMILY’s List, Members of Congress, non-profits and hundreds of campaigns around the country.
Omero graduated from the University of Texas at Austin, with High Honors and Special Honors in the University honors program, and wrote her honors thesis using longitudinal survey data. She is professionally and academically trained in statistics and sampling, and is a professionally-trained focus group moderator with experience leading over a thousand qualitative sessions. She lives in Takoma Park, Maryland.