Margie Omero is a principal at the Democratic polling firm GBAO and has over 20 years of experience providing strategic advice using qualitative and quantitative research. Her clients have included some of the world’s biggest brands, hundreds of Democratic candidates for office, and non-profit and advocacy groups.
Most recently Omero worked with Kansas Governor Laura Kelly in her victory over Kris Kobach, and has studied the country’s most challenging public opinion questions, such as race, abortion rights, immigration, guns, the Kavanaugh hearings, and the Special Counsel investigation, with groups like the DNC, DCCC, EMILY’s List, The Center for American Progress, Planned Parenthood, NARAL, and Everytown for Gun Safety. Omero helps lead the Navigator Research team—a monthly investigation into public opinion of the country’s top political news stories. And she also led the bipartisan team studying Walmart Moms—a swing voting bloc covered by nearly every major national news outlet.
A frequent writer, commentator, and speaker, Margie has appeared on ABC’s “This Week,” NPR’s “Morning Edition,” MSNBC’s “Morning Joe,” Fox News Channel’s “Fox & Friends,” and in The New York Times, The Washington Post, and USA Today. Omero is the creator and co-host of The Pollsters podcast, covering the polls driving news in politics, tech, entertainment and pop culture. She has been named one of “50 Politicos to Watch” by Politico.
Omero graduated from the University of Texas at Austin, with High Honors and Special Honors in the University honors program, writing her honors thesis using longitudinal survey data. She is professionally and academically trained in statistics and sampling, and is a professionally-trained focus group moderator with experience leading over a thousand qualitative sessions. She lives in Takoma Park, Maryland.