MANAGING DIRECTOR, PURPLE INSIGHTS
@MargieOmero | [email protected]
Margie is a managing director of Purple Insights, the research division of the bipartisan communications firm Purple Strategies. She manages all facets of qualitative and quantitative research for Purple’s clients, including everything from methodological design to business development and strategic analysis. Her clients include some of the world’s biggest brands, as well as non-profit and advocacy groups such as The Center for American Progress, Everytown for Gun Safety, and Compassion and Choices. Omero has also led the bipartisan team studying Walmart Moms—a proven swing voting bloc covered by major news outlets around the country.
Before joining Purple, Margie founded and ran Momentum Analysis, a Democratic public opinion research firm in Washington, DC. Momentum Analysis clients have included the DNC, the DCCC, Mayors Against Illegal Guns, EMILY’s List, Members of Congress, non-profits and hundreds of campaigns around the country.
A frequent writer, commentator, and speaker, Margie has appeared on CNN’s The Situation Room, MSNBC’s Hardball, Fox News Channel’s The O’Reilly Factor, NPR’s Diane Rehm Show, and many others. She has also appeared in The New York Times, The Washington Post, and USA Today. Margie speaks regularly before groups of students, lawmakers, business leaders, and journalists. She has spoken at a Christian Science Monitor Breakfast, and at both Harvard and Yale.
Margie began writing regularly at pollster.com (now at the Huffington Post) in 2008, typically exploring gender trends in polling. She is the author of a chapter on women and voting in the three-volume series “Voting in America” and a chapter on the gender gap in statewide races in the academic text “Voting the Gender Gap.” She has served on both the boards and advisory committees of numerous organizations promoting women’s political engagement.
Omero has been named one of “50 Politicos to Watch” by Politico, a “Mover and Shaker” by Campaigns & Elections magazine, a “Young Woman of Achievement” by the Women’s Information Network, and “Rookie of the Year” by the American Association of Political Consultants.
Omero graduated from the University of Texas at Austin, with High Honors and Special Honors in the University honors program, and wrote her honors thesis using longitudinal survey data. She is professionally and academically trained in statistics and sampling, and is a professionally-trained focus group moderator with experience leading over a thousand qualitative sessions. She lives in Takoma Park, Maryland.